Entrepreneurial marketing in online businesses
نویسندگان
چکیده
منابع مشابه
Formation and Development of Entrepreneurial Teams in Rapid Growth Businesses
Several studies have confirmed that growth ventures are often established and managed by teams rather than by a single person. However, despite the significance of their impact on their firms’ performance, relatively little is known about entrepreneurial (or venture) teams in terms of the processes of assembling and maintaining an effective team. Fourteen top teams were interviewed over the pas...
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The importance of consumer trust to the success of online businesses is well documented in the literature. Given the global nature of online transactions, an important question is whether trust and trust formation differ across cultures. This study compared Hong Kong and U.S. consumer trust in online businesses. Specifically, the study examined security and privacy risks related to the purchase...
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ژورنال
عنوان ژورنال: Qualitative Market Research: An International Journal
سال: 2016
ISSN: 1352-2752
DOI: 10.1108/qmr-04-2015-0029